Shootwithouta camera.

You describe a frame the way you would brief a photographer — subject, light, lens, ratio — and pick Still, Motion or Retouch. The job costs tokens: one for a standard still, three at 4K, two for a retouch pass, four per second of motion. Your plan drops an allowance in every month and you can buy more on top. Generation itself is in private beta and switched off until it opens; everything else on this page works today.

You do. Every plan carries a commercial licence covering the images and clips you generate, including client work and resale. We claim no ownership over your output and no right to use it in our own marketing. Your prompts stay yours; on Studio and Atelier your generations are private by default.

The monthly allowance does — it resets on your billing date and does not roll over. Tokens you buy in a pack never expire, and they are only spent once the month's allowance is gone. So a pack bought today is still there in a year.

Any time, from your account. Moving up takes effect immediately and you pay the difference for the rest of the period. Moving down or cancelling takes effect at the end of the period you have already paid for — nothing is cut off early and there is no cancellation fee. Bought tokens survive a cancellation.

Yes. Creating an account costs nothing and puts 30 tokens in it, enough for 30 standard stills or about seven seconds of motion. No card is asked for. When beta opens you can spend them without ever taking a plan.

It is in private beta now. We are opening it in batches rather than all at once, oldest accounts first, because queue time is the thing most likely to be bad at launch. Create an account and you are in the queue; we email you when your turn comes. Until then the console is visibly switched off rather than pretending to work. Studio accounts get 1,200 tokens a month and priority in that queue.